*Author’s note: This post is in honor of my dear friend, Will Norton, who was a victim of the Joplin tornado. Will would have been a freshman at Chapman University this year, and I’m certain he would have participated in this year’s event hosted by this prestigious academic institution!
|Katie's cool Joplin TOMS. E-mail me for the artist's info, if you're interested!|
April 10, 2012 is the TOMS annual One Day Without Shoes event. You are probably aware of the TOMS Corporation’s “One for One” philosophy – for every pair of shoes purchased they will donate a pair of shoes to a child in need. The company began in 2006 when founder Blake Mycoskie visited with children in Argentina and found they had no shoes to protect their feet. Mycoskie later returned to Argentina with 10,000 pairs of shoes made possible by TOMS customers. As of September 2010, TOMS has donated over 1,000,000 pairs of shoes to children in need throughout the world. I’d say that’s quite an accomplishment.
One Day Without Shoes is the annual event intended to raise awareness of the thousands of children in the world who still are in need of the one basic clothing item that can offer protection against disease and injury: shoes. Without shoes, children are prone to such soil-based diseases as ringworm and podoconiosis or injuries from debris which then lead to infection which, if left untreated, can be extremely dangerous.
Organizations worldwide will host events to help TOMS spread awareness about the importance of providing shoes to children. College campuses throughout the U.S. (including Chapman University in Los Angeles, Northwest Arkansas Community College, and Pittsburg State University) will participate in this year’s Barefoot Challenge, which will award prizes ranging from a speaking engagement with TOMS founder, Blake Mycoskie, to having a pair of TOMS personally styled for 50 members of the participating group. If you have an organization that would like to participate in the challenge, please be sure and check out the TOMS website for complete details.
Won’t you join me and the TOMS corporation on April 10, 2012 in going One Day Without Shoes? It’s the least we can do, don’t you think?